Saturday, September 02, 2006

1968 And 1969: The Space Hopper In Britain...

From Mettoy - Our wonderful orange friend...

Here is an ad for toys, including the space hopper (or SPACEHOPPER, as it is written in the ad!) from the Cambridge Evening News, England, 1969. Click on the illustration for a closer look...

Due to a faintly tedious tendency to hype the 1970s, both the BBC's "I Love 1970s" website and the Toy Retailers website state that the hopper arrived in Britain in 1971. However, the advertisement you are looking at is real, dates from 1969, and describes the Hopper as a "trend"...

For doubting Thomases, here is the date of the ad - 14 November, 1969, and I would be happy to provide photocopies of the entire newspaper to anybody who cares to examine the matter further - simply go to my profile for the e-mail address.

This British Toy Fair brochure from January 1969 features the space hopper, too (see page illustration on the right).

The Miller's Guide Collecting The 1960s by Madeleine Marsh also lists the space hopper as a late 1960s item.

As early as 1967 something called the "bouncing egg", a space hopper-type toy, was at toy fairs in England. The Science and Society galleries contain an excellent picture from April 1967 (featured above), labelled "12 year old Matthew Redmond entertaining people on Stockport Road with his ‘Bouncing Egg’ from the toy fair".

Copyright SSPL/Manchester Daily Express - not to be reproduced without permission.

The space hopper as we know it today, complete with its distinctive face, came into being around 1968. In January 1969 the modern space hopper was at Brighton Toy Fair in England, and then in toyshops. See illustration below for a round-up of the hopper state-of-play in England and the USA in 1969.

Hopping mad in 1969... the Space Hopper, complete with its highly distinctive face is in England, UK; the Hoppity Hop and Ride-A-Roo are rampant in the Christmas 1969 Sears and Montgomery Wards mail order catalogues in America.

If you are interested in pop culture, check out your local newspaper archive (I found the 1969 space hopper ad in mine). Advertisements for clothes and toys and articles on fads and fashions provide valuable pointers as to what was "hot and what was not" way back then.

Do not, under any circumstances, take the word of the BBC's I Love 1970s, I Love 1980s, or I Love 1990s sites or TV programmes. The BBC's tendency to hype the 1970s ruined the I Love... venture and has infected other sites, like the Toy Retailers.
A few years ago, the Toy Retailers site was listing klackers (or klick-klacks) as the "undoubted" toy craze of 1971 - which I'm pretty sure is correct.

In the wake of I Love The 1970s, the Toy Retailers 1971 on-line information was altered to declare the space hopper "Craze Of The Year" - which is completely untrue as the Toy Retailers Association has NEVER made a "Craze of The Year" award and, besides that fact, the space hopper, although still quite popular, was old news by then!

The Hopper was fun, and threw up a lovely echo as I bounced down the path at the side of my gran's house...

Happy days!

1 comment:

A West said...

I am sure my sister and I had space hoppers around 1968 - one space hopper also exploded in the heat after being left in the conservatory.